Senior Business Analyst
Description
Job Description
MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.
As a Business Analytics Manager you will be developing a robust insights framework, identifying growth opportunities, monitoring business performance, and delivering data-driven recommendations that improve commercial outcomes.
What You’ll Do:
Strategic Business Partnership & Performance Management
Act as a strategic link between Finance and business (Supply & Demand), driving performance through KPI management, forecasting, and data-driven insights
Consolidate and oversee revenue and operational forecasts, proactively identifying risks, opportunities, and performance improvement levers
Drive business performance reviews and provide actionable recommendations to improve commercial and financial outcomes
Operational Analytics & KPI Framework
Own and develop end-to-end funnel KPIs in close alignment with Supply and Demand functions
Partner with BI to build scalable data models and frameworks for budgeting and rolling forecasting
Develop and maintain unified dashboards for revenue and cost performance tracking
Monitor performance, prepare insights, and business commentary for quarterly and regional reviews
Commercial & Profitability Analysis
Lead profitability analysis and ROI evaluation across partners, products, and initiatives
Analyze key operational drivers (inventory utilization, fill rate, eCPM, partner performance) to support decision-making
Design and implement unit economics models at the project and regional levels
Ensure consistent and robust cost allocation across departments and geographies
Support pre-deal evaluation of partner economics and ensure ongoing ROI tracking
Market Benchmarking & Growth Analytics
Establish and track financial benchmarks vs competitors (margins, cost efficiency, cost-to-revenue ratios)
Conduct market and pricing analysis to support expansion into new markets
Quantify new revenue streams and build business cases and ROI models
Support definition and tracking of commercial strategy, revenue plans, and annual priorities
Requirements
Who You Are:
Bachelor's or Master's degree in Business Analytics, Engineering or a related field
7+ years of proven experience in finance, financial planning, or business analytics, or leading Business and Strategy Analysis roles
Strong analytical, mathematical and quantitative skills using one or more tools: e.g., SQL, Python, R, SAS, Excel power user
Advanced proficiency with visual analytics platforms (e.g., PowerBI, Tableau, Qlik)
Experience translating analysis findings into actionable insights
Strong analytical skills with a high level of attention to detail
Excellent communication and presentation skills
Personal Attitude
Proactive and results-driven approach
Strategic mindset combined with a hands-on, practical attitude
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Strong team player with well-developed cross-functional collaboration skills
High level of accountability, integrity, and business ethics
Languages proficiency:
Ukrainian — Fluent
English — Advanced
At MGID, we thrive on innovation, collaboration, and a passion for AdTech. Our culture is built on openness, transparency, and a shared drive for excellence. We empower our teams to take bold steps, embrace challenges, and grow together in a dynamic, people-first environment. Here, your ideas matter, your contributions are valued, and your potential has no limits. Join us and shape the future of digital advertising!
MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.
As a Business Analytics Manager you will be developing a robust insights framework, identifying growth opportunities, monitoring business performance, and delivering data-driven recommendations that improve commercial outcomes.
What You’ll Do:
Strategic Business Partnership & Performance Management
Act as a strategic link between Finance and business (Supply & Demand), driving performance through KPI management, forecasting, and data-driven insights
Consolidate and oversee revenue and operational forecasts, proactively identifying risks, opportunities, and performance improvement levers
Drive business performance reviews and provide actionable recommendations to improve commercial and financial outcomes
Operational Analytics & KPI Framework
Own and develop end-to-end funnel KPIs in close alignment with Supply and Demand functions
Partner with BI to build scalable data models and frameworks for budgeting and rolling forecasting
Develop and maintain unified dashboards for revenue and cost performance tracking
Monitor performance, prepare insights, and business commentary for quarterly and regional reviews
Commercial & Profitability Analysis
Lead profitability analysis and ROI evaluation across partners, products, and initiatives
Analyze key operational drivers (inventory utilization, fill rate, eCPM, partner performance) to support decision-making
Design and implement unit economics models at the project and regional levels
Ensure consistent and robust cost allocation across departments and geographies
Support pre-deal evaluation of partner economics and ensure ongoing ROI tracking
Market Benchmarking & Growth Analytics
Establish and track financial benchmarks vs competitors (margins, cost efficiency, cost-to-revenue ratios)
Conduct market and pricing analysis to support expansion into new markets
Quantify new revenue streams and build business cases and ROI models
Support definition and tracking of commercial strategy, revenue plans, and annual priorities
Requirements
Who You Are:
Bachelor's or Master's degree in Business Analytics, Engineering or a related field
7+ years of proven experience in finance, financial planning, or business analytics, or leading Business and Strategy Analysis roles
Strong analytical, mathematical and quantitative skills using one or more tools: e.g., SQL, Python, R, SAS, Excel power user
Advanced proficiency with visual analytics platforms (e.g., PowerBI, Tableau, Qlik)
Experience translating analysis findings into actionable insights
Strong analytical skills with a high level of attention to detail
Excellent communication and presentation skills
Personal Attitude
Proactive and results-driven approach
Strategic mindset combined with a hands-on, practical attitude
Ability to manage multiple priorities and meet deadlines in a fast-paced environment
Strong team player with well-developed cross-functional collaboration skills
High level of accountability, integrity, and business ethics
Languages proficiency:
Ukrainian — Fluent
English — Advanced
At MGID, we thrive on innovation, collaboration, and a passion for AdTech. Our culture is built on openness, transparency, and a shared drive for excellence. We empower our teams to take bold steps, embrace challenges, and grow together in a dynamic, people-first environment. Here, your ideas matter, your contributions are valued, and your potential has no limits. Join us and shape the future of digital advertising!